Growth & Revenue Operations Leader · GTM Engineer
Growth leader who builds revenue engines from zero to one. At Cognassist I own the full growth operation — marketing, outbound, and GTM systems. PhD in applied statistics and an AI-native operator: I build the systems I run, from a bespoke GTM reporting platform to automated prospecting pipelines that replaced agencies, subscriptions, and manual work.
Peer-reviewed — research software published in the Journal of Open Research Software.
Built and lead the growth operation from zero to one across a dual-product portfolio: marketing, outbound, and GTM systems. Promoted from Organic Acquisition Manager to department head.
Recruited to build the SEO function from the ground up: proposition, operational workflow, and automated analytics and reporting pipelines in Python and R.
Managed accounts with monthly retainers exceeding £50k (HSBC, Euro Car Parts, Irwin Mitchell).
Revenue data was fragmented across native tool dashboards, with no single place to see the full marketing-and-sales picture. Built a bespoke reporting application (AI-assisted development) integrating APIs across the full marketing and sales stack.
Manual prospect research capped outbound volume and leaned on paid third-party data subscriptions. Engineered n8n workflows with LLM enrichment for automated prospecting and account research.
Site changes depended on an external agency and an in-house design queue, making iteration slow and costly. Moved end-to-end website development to AI agents (Claude Code, Cursor).
Reseller partners needed on-brand sales collateral the team couldn't produce at scale. Built custom Claude skills that generate enablement materials on demand.